Imagine if in two years one could claim international No. 1 chart success, tour with Coldplay, play Wembley and sign to Roc Nation (Jay-Z) all before ones 22nd birthday.
Somehow Rita’s ticked all of the above…
Folk say you shouldn’t judge a book by its cover, but when the cover is a 21 year old Kosovo born beauty queen, what’s the point in opening the book, right?
When you do eventually get round to opening the book (this is a metaphor, Rita Ora is a singer – she produces CDs) you’re in for a treat.
She’s been in the charts for months. After smashing onto the scene with DJ Fresh and Hot Right Now, Ora quickly began to sneak her R&B stylings into our lives with releases such as ‘R.I.P.’ (ft. Tinie Tempah) and more recently ‘How We Do (Party)’.
In ‘Roc’ The Life’, Ora sings seductively “baby one day I wanna be there, be on the stars like a zillionaire” – honestly, keep doing what you’re doing, girl. I don’t think it’ll be long before you could buy a star. Like not even a rubbish one, a proper gooden.
The album is riddled with big sub worthy bass and colossal club sized backing – a fully prepped arsenal to drink the night away with, but when compared to bubblegum pop tracks like ‘Meet Ya’ it’s evident Ora’s no one trick pony.
The same applies to the soulful and melodious vocals that slink over an almost tribal beat in ‘Hello. Hi, Goodbye’. There’s something here for everyone.
The leading line in How We Do, “party and bullshit”, perfectly exemplifies this release – let your hair down and give it a go.The Rita Ora Approach to life.
Soon to be published at DEAD PRESS