There often comes times in journalism where you’re struck with undeserved discrimination toward the subject you’ve been commissioned to deconstruct. Even the smallest attribute could sway an argument if you weren’t to completely indulge yourself in the given subject. When the editor presented me with an album called ‘Build’ by a relatively unknown act going by the alias of Baddies, this unfair prejudice began to rear its ugly horned head. I didn’t like the title of the album, nor did I like the band’s name. I found it uninventive, sterile and colourless.
However, despite that Baddies, an Essex reared electro-indie rock quartet are a tight and high-energy force. After having formed in 2007, they have received accolades from the Guardian and BBC Essex Introducing and have toured much of Europe with their debut album, ‘Do The Job’. Now with their new album ‘Build’, anticipation has been gathering behind them from the likes of Glastonbury and BBC.
Snaky synth laces the majority of the tracks, accompanied by melodious guitar lines. Michael Webster, former bassist from Engerica, has adopted the role of lead vocals in Baddies as one of the outfit’s founding members.
He’s very much the icing on the cake; he delivers a solid and confident sound that echoes influence from early indie rockers, The Futureheads.
Unfortunately, despite their high production value and powerful riff compilations, few of their songs provide that ever essential yearning for another go around. Think The Black Keys in ‘El Camino’, but minus the ingenuity and humph that made them a successful group.
I can imagine this act packing out a small local venue, or supporting a middle-of-the-road up-and-comer on tour, but for them to make it completely on their own merit is going to be a struggle. They don’t lack enthusiasm, passion or gumption, but you need a lot more than that to make it in this cruel industry nowadays.
‘Bronto’, from what I understand, is about IT. Not like the pronoun, but more like the subject you no doubt studied in secondary school. The chorus rings with different standard measurements of disk space, and no, I’m not kidding, “Byte! Kilobyte! Megabyte! Gigabyte!”. What’s that all about? Musically, it’s driving yet very monotonous.
Overall, this album isn’t as strong as the debut, nor does it seem that it’s pushed the band in any new form of direction.
Find published article at Dead Press